Build then correct.
Bias for action. Discovery becomes prototype in days, not months. Fast iteration with client deciding alongside. Perfect is the enemy of shipped.
v 1.0 · 2025
São Paulo
Brasil
● Open
for clients
Sales, finance, customer service, data, and AI. In one product.
Talk to the founder→The studio in numbers
→ALE · FOUNDER · SÃO PAULO · ALEXANDRE@MXMO.COM.BR
Why we exist
Alexandre Máximo founded MXMO. Years building digital commercial operations for companies in fitness, F&B, legal-tech, consortium credit, and insurance. Before MXMO, RevOps in premium B2B.
MXMO is born from a conviction: technology needs to be in the right place, the right way, connected to the number that matters for the business. We don't build to accumulate features, we build where the metric needs to move.
We're strategic and close. We think before building. We sit together, decide together, deliver together. Speed and depth in the same team, no trade-off between the two.
Bias for action. Discovery becomes prototype in days, not months. Fast iteration with client deciding alongside. Perfect is the enemy of shipped.
We think before we build. Not every part of the business needs digital product, the game is finding where technology moves the number, and building only there.
Code, data, and method stay with your company. No lock-in. No permanent dependency. MXMO leaves without leaving a hole, when leaving is worth it.
The MXMO standard
Clarity before code.
Every MXMO project opens with a strategic sprint. We map the operation, identify where technology moves the number, and output concrete scope, tied KPI, and defined architecture. Construction begins with informed decision, never with a bet.
Every line is born tied to a number that needs to move.
Scope defined by KPI, not enthusiasm. Before any build, we define which indicator measures success. If you won't measure, we won't build.
Product decision and line of code in the same place.
No layer between decision-maker and builder. MXMO founder in the weekly meeting, on Slack, in stack choices. Strategy and engineering talk directly, no middleman.
Method
We optimize what already drives revenue today while we build what will drive revenue tomorrow. Same project, same team. Four stages, sequential or parallel, depending on what the business needs.
Strategic sprint. We map the operation, identify what sustains revenue today and what can move the number tomorrow. Output: concrete scope with tied KPI.
1-2 weeks
Architecture, flows, interfaces, integrations. On deep projects, navigable prototype before code. Product decisions before burning engineering.
up to 4 weeks
Short sprints, continuous deploy, embedded team in weekly reviews. No mediation between decision-maker and builder. Speed with method.
5-10 weeks
MXMO team stays embedded as long as it's worth it. Client owns the code, the data, and the method. MXMO leaves without permanent dependency.
12 months renewable
Recent work
FYR Athletic · Fitness imports
Website, management platform, 2D layout generator with OR-Tools, quote module, AI customer service, proprietary CRM. From concept to operation in a short cycle.
How we build
Premium used-car dealer in São Paulo. High average ticket, traction in place, informal network of referrers. Three structural problems at once: scalable sourcing channel, labor compliance, discreet sales of cars that don't fit a public marketplace.
We delivered a three-sided marketplace navigable in 5 business days. Referrer (mobile), seller (web + WhatsApp), backoffice (desktop). Typed mock data, LGPD compliance inside the flow. A software house takes 60 days for concept without code. MXMO delivers the navigable product in a fraction of the time.
→APA Brasil initiative · Igreja Pura Fé · Pacaembu/SP
Purpose
Mercado Pura Fé is our contribution. A full management platform for the nonprofit sector: inventory with expiration tracking, families served with CredFé quota, donations via directed PIX, and radical transparency.
Every R$ donated is traceable to the product purchased and the family served. Built with the same rigor as our commercial work. Because dignity allows nothing less.